A differentiating feature of the new program is the challenging but critical suite of courses on digital value creation. The suite consists of two courses: Mastering Digital Value Creation and Realizing Digital Value Creation. Together, they immerse participants in incubator settings around the world, connect them with global change agents and give them a compass to thrive in the digital age.
Mastering Digital Value Creation launches the pioneering journey by providing an overall framework to help participants navigate and synthesize all subsequent courses. In this foundational course, participants learn key concepts of digitalization and trends affecting value creation in the digital age. Over the next 15 months, using these concepts as a framework, they will fuse insights from each course to achieve their thesis project.
Next, to create value in the digital age, participants need to ideate, prototype and design in the field. This is why, the second phase of the journey, Realizing Digital Value Creation, takes place in interactive start-up environments around the world.
With global innovation hubs as a backdrop, participants begin to move through the phases of innovation under the guidance of experienced change agents. To capitalize on the diverse approaches of innovative thinkers, faculty will be joined by representatives from large tech companies who have been pioneers in their own right, serial entrepreneurs, who have gone through the process of spotting opportunities and failures, and more established companies who have had to recognize and adapt to digitalization. All these change agents have one thing in common: they have dramatically transformed businesses and even whole industries.