2nd Lunch & Learn of the year in the books
Dr. Peter Petermann delivered an inspiring speech at the University of Zurich, focusing on the transformative power of creativity in business. The event, part of the Executive MBA University of Zurich Alumni Lunch & Learn series, was held at the Restaurant UniTurm in the main building of the University of Zurich.
Peter Petermann captivated the audience with his insights on how creativity can significantly enhance business performance. He emphasized that businesses that foster creativity not only stand out in the market but also achieve higher levels of success compared to their less creative counterparts. According to Peter, creativity in communication drives innovation and leads to better perception by customers, which in turn leads to a tolerance for higher prices and ultimately, stronger brand loyalty.
Peter's speech was a call to action for businesses to embrace creativity as a core component of their strategy. He encouraged leaders to create environments where creativity can thrive, empowering their teams to think outside the box and drive the business forward.
The event was well-received by attendees, who left with a renewed appreciation for the role of creativity in achieving business success. As Peter Petermann eloquently put it, "In the world of business, creativity is not just a nice-to-have; it's a must-have for those who aspire to lead and succeed."
Sandro Tschuor, the president of the alumni association, expressed his gratitude to Peter Petermann for sharing his valuable insights and inspiring the audience.
Sandro emphasized the importance of such discussions in fostering a culture of creativity and innovation within the business community.