| Datum |
8. – 10. Januar 2026 |
| Dauer | 3 Präsenztage |
| Sprache | Englisch |
| Methodik |
Präsenzvorlesungen, (Live-)Fallstudien, vorbereitendes Lermaterial, Gastdozierende und integriertes Lernen |
| ECTS | 3 |
| Standort | Zürich |
Learning Content
- Market Failures and Marketplace Design
- Online Platforms, Network Effects, and Winner-take-all Markets
- Two-sided Networks and Mobilization Strategies
- Trust, Value Creation, Pricing, Competitive Advantage, and Growth Strategies
- Creating Trust in a Marketplace and the Design of Reputation Systems
Learning Objectives
- You will explore the world of online marketplaces like eBay, Uber and Airbnb
- You will learn about the myriad design choices that go into making such marketplaces successful
- The goal of this course is to provide you with the skills necessary to identify where a marketplace opportunity exists and to then develop a suitable marketplace design